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Contractor Internet Marketing Agency

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How to Market Your Construction Company Online

Understanding proper internet marketing for contractors is essential for generating website leads and enjoying high conversion rates. Learning what mistakes contractor sites make, knowing how to get your site ranked with Google Map and implementing important web optimization tips significantly increases the success of your site.

One Mistake Nearly All Contractor Websites Make

Many contractors experience a deep level of frustration when their website fails to generate the leads they expected. Countless little mistakes throughout the site mostly add up to one major mistake: failing to understand internet marketing hierarchy. It sounds complicated, but when broken down into five steps, it is quite simple. If you think of internet marketing for contractors is like building a house, the steps become even easier to master. When you build a house, if you fail to build a solid foundation, your entire structure is compromised. The same holds true when creating a website; you must start out with a proper foundation.

Search Engine Optimization Expert

Lay The Foundation

The way to build an indestructible foundation is concentrating on its functionality, first and foremost. As this is what everything else on your site will depend on, it is the most critical step. For a website to function optimally, it must exist, it needs to work, be secure and free of spam, be error-free and it must have an acceptable load time. If your website does not function as it should, you will not capitalize on any marketing you do, no matter how well it is done. Our friends at ContractorMag.com have done an excellent job with their website.

Is Your Site Readable? 

The reliability of your site is just like how well you rough frame a house. Once your site is up and running, free from errors and functioning properly, you can move on to reliability. A reliable site is one that has minimal down time, regularly updated and modernized, employs the use of analytic tools and has seamless omnichannel integration. Additionally, you must develop a business plan and marketing strategy for your site, and you need to know if that strategy is working. Web analytic tools are one of the best ways to do this. You must also understand the difference between PPC and SEO, which is hard to master, so it is advisable to seek outside help if this is an area where you struggle.

google-seoDriving Customers

Now it is time to add the walls to your website by focusing on driving customers and increasing traffic. Your website must target your niche market, have quality content, use top advertising trends, have on-site SEO and encourage customers to interact with you, and your site. Implementing current advertising trends allows your site to stay up-to-date and capture leads based on what your niche market responds to the most. Content needs to be of the highest quality rather than concentrating on quantity.

Appeal to Your Visitors

Just because your site works well and has great content doesn’t mean you will start seeing higher conversion rates. You need to paint and decorate your site in a way that invites your customer in and encourages them to stay long enough to convince them the service you offer is one they need. The best way to accomplish this form of online marketing is through lead magnets, using paid traffic sources, content marketing, off-site SEO and through social interaction.

Performance

Your site is well-built, visually appealing and made to drive customers; now you must perfect your site’s performance. It must have fast load times, limited HTTP requests, funnel design, reduced server response time, browser cache enabled, and images need to be optimized. You can improve your conversion rates by 7% just by speeding up your website.

This step by step blueprint simplifies website hierarchy and provides you with a winning formula for increasing leads and improving conversion rates.

How to Rank Higher on Google Maps

Google is well-known for making plenty of changes, and Google Maps is no different. With recent changes, Google Maps now uses more than just business categories and location proximity. It is imperative that your contractor website ranks high enough to make the pack shown to search engine users. Follow these strategies to rank higher on Google Maps.

Verify Business Information

Periodically, the test that all your business information is correct. Google will discredit a business that has more than one location or phone number listed. Likewise, the more Google knows about your business, the more it accurately displays that information.

User Reviews

No longer are customer reviews of your business nice to have, they are now a must. The higher volume of good reviews received, the higher you rank. A great way to increase reviews is providing easy access to your Google review link on your social media pages and your website. The easier it is to access, the more likely customers will review your company.

Categorize Your Business Properly

When you first create a Google listing, you can add a keyword to your business in your primary industry category. However, what most contractor website owners fail to realize is that you can also add five more keyword selections. The main keyword is the main classification of your particular industry. The additional five keywords should be top-ranked and local SEO keywords. For example, if you are a general contractor who works in Houston, Texas, one of your five keywords should be Houston General Contractor.

Embed Google Maps

Another quick and easy way to rank higher on Google Maps is to embed Google Maps on your website. You can do this on your Contact page, About Us page or on the side toolbar of your site. Make sure your business address listed is the same as you registered with Google. Otherwise, it will hurt your ranking.

Optimize your Listing Description

Google Maps allow a limited business description, so make the most of it by using SEO search words. In your story, instead of saying “we install quality swimming pools,” it should read “Reliable Houston swimming pool installation and service.” Use SEO keyword search tools to find the top-searched keywords for your industry.

Do Not’s

Google Maps look for local businesses to rank and show users, so do not use 1-800, or similar, toll numbers in your listing. Always register a local number. Do not have multiple listings with the same business name and do not have multiple addresses or phone numbers on your business contact page, which confuses Google and results in being ranked lower. Do not write fake reviews; Google repeatedly warns businesses that fake reviews written by reputation or SEO management companies are removed, and the business ranking is penalized.

Powerful Website Optimization Tips and Strategies

On-Site SEO, also known as On-Page SEO, is ensuring your website’s overall structure, content, tags, titles, and pages are keyword optimized. With internet marketing for Contractors, it is an absolute must that you use the correct keywords to drive the right customer traffic. Keywords are essential for increasing your search engine rank; long tail keywords work better than a single keyword. Use SEO keyword analytic tools to research which keywords your customers are searching, and not ones you just think they are searching.

Think Quality, not Quantity

Once you have your selected keywords, craft quality content revolving around those keywords. Do not stuff keywords multiple times into a short article, search engine algorithms weed those pages out. Use keywords naturally within the content that holds the user’s attention. Prime places for your keyword is in the title, the URL, and H1 and H2 heading tags. Additionally, there is no ideal keyword density for any search engine.

Off-site SEO

Having a good balance of on-site and off-site SEO is crucial for achieving a high rank on search engine indexes. You must have numerous inbound links directed to your website from reputable, high-ranking external sites. Create as many social media pages as you can reasonably update and manage. The more traffic you drive to your page from external sites, the higher you are ranked. Additionally, make sure you submit your website to popular search engines, which is free to do.

Target Your Niche Market

Targeting your niche market allows you to build your brand, one of the most crucial elements of owning a successful website. You need to stand out among your competitors, and once you are noticed by a web user, you need to have a brand they trust and depend on to give them the nudge they need to choose you as a contractor. Build quality content around your specific industry and establish yourself and your website as an authority for your area of business.

Build Deep Links

Create deep links to pages on your website. Interlinking your pages is a great way to improve search engine ranking and keeps customers on your site longer, which reduces bounce rate. The easiest way to do this is once you have a new content article, find your recent and relevant articles you already published and create links within your new section to them.

Internet marketing for contractors is difficult to fully comprehend and master, but it is an essential tool for generating leads, ranking high with search engine indexes and optimizing your website to achieve great conversion rates.

Lay The Foundation

The way to build an indestructible foundation is concentrating on its functionality, first and foremost. As this is what everything else on your site will depend on, it is the most critical step. For a website to function optimally, it must exist, it needs to work, be secure and free of spam, be error-free and it must have an acceptable load time. If your website does not function as it should, you will not capitalize on any marketing you do, no matter how well it is done.

Is Your Site Readable? 

The reliability of your site is just like how well you rough frame a house. Once your site is up and running, free from errors and functioning properly, you can move on to reliability. A reliable site is one that has minimal down time, regularly updated and modernized, employs the use of analytic tools and has seamless omnichannel integration. Additionally, you must develop a business plan and marketing strategy for your site, and you need to know if that strategy is working. Web analytic tools are one of the best ways to do this. You must also understand the difference between PPC and SEO, which is hard to master, so it is advisable to seek outside help if this is an area where you struggle.

Driving Customers

Now it is time to add the walls to your website by focusing on driving customers and increasing traffic. Your website must target your niche market, have quality content, use top advertising trends, have on-site SEO and encourage customers to interact with you, and your site. Implementing current advertising trends allows your site to stay up-to-date and capture leads based on what your niche market responds to the most. Content needs to be of the highest quality rather than concentrating on quantity.

Appeal to Your Visitors

Just because your site works well and has great content doesn’t mean you will start seeing higher conversion rates. You need to paint and decorate your site in a way that invites your customer in and encourages them to stay long enough to convince them the service you offer is one they need. The best way to do this is through lead magnets, using paid traffic sources, content marketing, off-site SEO and through social interaction.

Performance

Your site is well-built, visually appealing and made to drive customers; now you must perfect your site’s performance. It must have fast load times, limited HTTP requests, funnel design, reduced server response time, browser cache enabled, and images need to be optimized. You can improve your conversion rates by 7% just by speeding up your website.

This step by step blueprint simplifies website hierarchy and provides you with a winning formula for increasing leads and improving conversion rates.

How to Rank Higher on Google Maps

Google is well-known for making plenty of changes, and Google Maps is no different. With recent changes, Google Maps now uses more than just business categories and location proximity. It is imperative that your contractor website ranks high enough to make the pack shown to search engine users. Follow these strategies to rank higher on Google Maps.

Verify Business Information

Periodically, the test that all your business information is correct. Google will discredit a business that has more than one location or phone number listed. Likewise, the more Google knows about your business, the more it accurately displays that information.

User Reviews

No longer are customer reviews of your business nice to have, they are now a must. The higher volume of good reviews received, the higher you rank. A great way to increase reviews is providing easy access to your Google review link on your social media pages and your website. The easier it is to access, the more likely customers will review your company.

Categorize Your Business Properly

When you first create a Google listing, you can add a keyword to your business in your primary industry category. However, what most contractor website owners fail to realize is that you can also add five more keyword selections. The main keyword is the main classification of your particular industry. The additional five keywords should be top-ranked and local SEO keywords. For example, if you are a general contractor who works in Houston, Texas, one of your five keywords should be Houston General Contractor.

Embed Google Maps

Another quick and easy way to rank higher on Google Maps is to embed Google Maps on your website. You can do this on your Contact page, About Us page or on the side toolbar of your site. Make sure your business address listed is the same as you registered with Google. Otherwise, it will hurt your ranking.

Optimize your Listing Description

Google Maps allow a limited business description, so make the most of it by using SEO search words. In your story, instead of saying “we install quality swimming pools,” it should read “Reliable Houston swimming pool installation and service.” Use SEO keyword search tools to find the top-searched keywords for your industry.

Do Not’s

Google Maps look for local businesses to rank and show users, so do not use 1-800, or similar, toll numbers in your listing. Always register a local number. Do not have multiple listings with the same business name and do not have multiple addresses or phone numbers on your business contact page, which confuses Google and results in being ranked lower. Do not write fake reviews; Google repeatedly warns businesses that fake reviews written by reputation or SEO management companies are removed, and the business ranking is penalized.

Powerful Website Optimization Tips and Strategies

On-Site SEO

On-Site SEO, also known as On-Page SEO, is ensuring your website’s overall structure, content, tags, titles, and pages are keyword optimized. With internet marketing for Contractors, it is an absolute must that you use the correct keywords to drive the right customer traffic. Keywords are essential for increasing your search engine rank; long tail keywords work better than a single keyword. Use SEO keyword analytic tools to research which keywords your customers are searching, and not ones you just think they are searching.

Think Quality, not Quantity

Once you have your selected keywords, craft quality content revolving around those keywords. Do not stuff keywords multiple times into a short article, search engine algorithms weed those pages out. Use keywords naturally within the content that holds the user’s attention. Prime places for your keyword is in the title, the URL, and H1 and H2 heading tags. Additionally, there is no ideal keyword density for any search engine.

Off-site SEO

Having a good balance of on-site and off-site SEO is crucial for achieving a high rank on search engine indexes. You must have numerous inbound links directed to your website from reputable, high-ranking external sites. Create as many social media pages as you can reasonably update and manage. The more traffic you drive to your page from external sites, the higher you are ranked. Additionally, make sure you submit your website to popular search engines, which is free to do.

Target Your Niche Market

Targeting your niche market allows you to build your brand, one of the most crucial elements of owning a successful website. You need to stand out among your competitors, and once you are noticed by a web user, you need to have a brand they trust and depend on to give them the nudge they need to choose you as a contractor. Build quality content around your specific industry and establish yourself and your website as an authority for your area of business.

Build Deep Links

Create deep links to pages on your website. Interlinking your pages is a great way to improve search engine ranking and keeps customers on your site longer, which reduces bounce rate. The easiest way to do this is once you have a new content article, find your recent and relevant articles you already published and create links within your new section to them.

Internet marketing for contractors is difficult to fully comprehend and master, but it is an essential tool for generating leads, ranking high with search engine indexes and optimizing your website to achieve great conversion rates.

Call us today to learn how our San Diego SEO expert can catapult your profits.

The first step is to request your complimentary consultation below…
Why us?

With a skilled set of specialists working for you, your chances of success are increased exponentially. Our internet marketing skils are an advantage to your company as you are better placed to implement and achieve the goals of your campaign. Our SEO will give you the leverage you need to outrank your competitors and start dominating your market.

Don’t hesitate any longer, now is the time to make a worthy investment in San Diego SEO for your company.

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